True Music Offers Free

True Music Offers Free ‘Color Ring Unlimited Download’ for 3 Months, a First Time in Thailand for TrueMove Mobile Phone Subscribers

(Bangkok : April 4 2007): TrueMusic, the most complete music digital content center under the umbrella of True Corporation Plc is offering TrueMove mobile phone subscribers the chance to download free of charge a wide variety of local and international songs for a three-month period under the campaign of ‘Free Color Ring Unlimited Download’. TrueMusic is confident that this will be a great hit among subscribers and fit in well with people’s trendy lifestyles.

According to Mr. Piroon Paireepairit, Multimedia Services Content & Marketing Director, True Corporation Plc, “Color Ring has become the trend among mobile phone users. As for non-voice services, Color Ring of TrueMove ranks first. TrueMusic, the largest complete digital music content in Thailand, has introduced its latest campaign allowing TrueMove mobile phone subscribers to download Color Ring free for three months. This is the first time in Thailand that TrueMove mobile phones will be able to download music from a selection of more than 10,000 songs in the Jukebox. Color Ring is available in a wide variety of music types, including all-time favorites, modern, Thai and English songs. This campaign gives TrueMove customers music to fit their lifestyles and we are confident that this will help boost the mobile phone market as well as encourage existing TrueMove customers to use more of the Color Ring service. Currently, about 22 percent or 1.5 million TrueMove mobile phone subscribers use the Color Ring service. Internationally, the Color Ring market averages more than 50 percent as in South Korea for example. We therefore believe that there are lots of opportunities for the Color Ring business to grow dramatically in Thailand”.


TrueMove customers wishing to download their preferred Color Ring can simply call 8888 (at the price of 2 baht/minute until 30 April) and through TrueMove Assistant at 2222 (special price at 3 baht/minute until 30 April). In May 2007, there will a wider variety of songs available from all musical genres, including Thai, Asian and international songs.

“We created the ‘Color Ring Free Download’ for TrueMove customers to try our services. We are confident that Color Ring will become even more popular with its wide variety of music with our TrueMove customers in line with our commitment to offer the best service to our customers and to reward their loyalty,” Mr. Piroon concluded.